6 Website Costs You Need to Be Aware Of

For Serious Business using WordPress
6 Website Costs to Be Aware Of

6 Website Costs You Need to Be Aware Of

These are the 6 website costs you need to be aware of if your business is serious in using WordPress for your website to generate revenue.

Here, we aim to break down the costs that your WordPress website needs, before, during and after you start the project.

We try to cover each aspect in brief and not to use too many technical terms. We prioritise general understanding over technical specificity.

Assumptions of your business and website:

  • The website will be built using the WordPress content management system (CMS); and
  • You are serious about generating revenue and growing your business through your website.

Note: All costs in this article are in USD.

Contents
1. Domain Name
2. Web Hosting Service
3. Website Design & Development
4. Email Address
5. Website Maintenance
6. Website Traffic
Summary

Disclosure: This page contains affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission. Read the full disclosure here for more information.

Download The Graphical Illustration (PDF)

(The 6 Costs Of WordPress Websites)

1. Domain Name

Your website’s unique identity. E.g. business123.com.

A Domain Name is your website’s unique name and identity. It is what people are going to use to find and access your website. No two website will have the same domain name.

It is usually a combination of your business name and a domain name extension, such as .com, .net, and others. It can also be any combination of numbers and letters. For example, business123.com.

A domain name must be registered and paid before you can use it. The cost is depending on the domain extension you are using.

The most common one is .com which starts from around $10.98* for the first year and renewed at $12.98* for subsequent years.
There are cheaper ones like .top which starts from $3.88* for the first year and renewed at $6.88* subsequently.
Country-specific domain name extensions like .org.uk or .com.sg can be cheaper or more expensive depending on your need.

*Based on Namecheap.com at the time of writing.

Recommendation: Get the cheapest one from a reputable provider with good customer service.

Cost: $10.98 (.com) for first year and $12.98 subsequently.

2. Web Hosting Service (a.k.a The Server)

The house that your website lives in.

Web hosting is a service that allows your website to be accessible on the internet. After linking your domain name and web hosting service together, people just have to type your domain name (a.k.a your website address) into their browser, to visit your website.

So just imagine that a web hosting service is a house that is registered to your unique identity, your domain name.

Recommendation: Managed WordPress Hosting

Get a managed WordPress hosting service for your website if you want to give your visitors a good user experience.

Also, if you do not want to spend too much time fiddling with the technical aspects of your web hosting, they will take care of your website security, speed and much more for you.

Managed WordPress Hosting is just like your website’s butler and concierge. E.g. Flywheel, WP Engine, Kinsta.

Cost: Starts from $15/month or $165/year.

Download The Graphical Illustration (PDF)

(The 6 Costs Of WordPress Websites)
Find Out How To Get Your Own Website The Quick & Easy Way In Our 2-Step Process
Find Out How To Get Your Own Website The Quick & Easy Way In Our 2-Step Process

3. Website Design and Development (WordPress Theme and Plugins)

Your website will generate revenue for you with the right strategy. Focus on the NEED and not the WANT.

Oh, this is a huge topic, so let’s try and keep it not-so-long and simple, shall we?

Will you be doing it in-house by your own employees or outsource to freelancers and agencies?

Regardless of your answer, the costs involved here vary greatly by your type of business and its goals. I will broadly categorise them into three tiers:

  1. Contact You:
    A website that mainly provides information about your business with the goal to have visitors contact you.
  2. Bookings:
    Other than providing information, you want your prospects to take more proactive actions like make an appointment with you.
  3. eCommerce:
    A website with the main goal of selling products/services to your visitors. Your visitors can view images and details of your products, add them to cart, pay immediately and optionally create an account.

The costs of theme and plugins depend on your branding and complexity of your website. For the sake of this section, theme = website design and plugins = functionalities. There are free plugins out there but free is not always good. Sometimes it is better to invest in a premium plugin to save cost in the long run.

Focus on what you NEED in order to generate revenue for your business and not what you want. That can come later.

In this web development process, the minimum we can have is a theme and a couple of plugins for contact forms, social media and analytics integrations.

A big advantage on using managed WordPress hosting is that you don’t need to worry about security and caching plugins as they took care of that for you on the server level.

Recommendation: Check out The Quickzy Website Process to see how you can get your own website fast.

Costs: Starting around $1K (for good freelancers and agencies) and will vary depending on your business needs.

Download The Graphical Illustration (PDF)

(The 6 Costs Of WordPress Websites)

4. Email Address

This needs no further explanation – your very own [email protected]

You can get this bundled with some web hosting providers but we suggest getting Google’s G Suite. G Suite includes email, storage & more.

Recommendation: Use Google’s G Suite. (Limited Time Offer: Get 20% off the first year using promo code: 3CR3QKJPQJJFMM6 – First Come First Serve)

Cost: G Suite – $5 per user per month

5. Website Maintenance

A website is just like a car or flower. To perform their best to bloom beautifully, they need constant care and maintenance.

Website maintenance is something that is frequently overlooked and this is a HUGE mistake that many businesses make.

Your website’s security, speed and user experience all hinges on your website’s maintenance.

Web design agencies usually offer different maintenance plans, some cater for both website and hosting while some only cater for the website. These maintenance packages can vary from basic and less frequent maintenance to comprehensive and frequent website updates.

A maintenance package minimally should always include:

  • WordPress CMS, theme and plugins update; and
  • New content upload.

For example, in the lowest tier of our WordPress Care Packages for Managed WordPress Hosting, we offer:

  • Domain name management
  • Weekly reports
  • Weekly theme & plugin updates
  • 24/7 Uptime monitoring
  • 1 small task monthly

Recommendation: Take a look at our WordPress Care Packages to find out more.

Cost: Starts from around $50 per month.

6. Website Traffic (SEO vs Ads vs Branding)

How do you intend to get traffic to your website? Getting found on the first page of search engines by using Search Engine Optimisation (SEO)? Or do you want to use Facebook Ads and Google Adwords to put yourself in front of people? Or maybe you want to establish yourself as a unique brand in your niche?

After all, without traffic, your website will not be doing your business any good.

(If you are interested to establish your business as a unique brand, I strongly recommend our good friend Jack & Chaz. They are a pro in branding and marketing.)

Recommendation: Take a look at our Hands-Free All-in-One packages (coming soon).

Cost: I would suggest setting aside at least $1K per month for this.

Download The Graphical Illustration (PDF)

(The 6 Costs Of WordPress Websites)

Summary

Let’s recap the 6 major costs that you need to be aware of before starting your WordPress website.

  1. Domain Name: “Your website’s unique identity. E.g. business123.com.
    Recommendation: Get the cheapest one from a reputable provider with good customer service, e.g. Namecheap.
    Cost: $10.98 (.com) for first year and $12.98 subsequently.
  2. Web Hosting Service (a.k.a The Server): “The house that your website lives in.
    Recommendation: Managed WordPress Hosting
    Cost: Starts from $15/month or $165/year.
  3. Website Design and Development (WordPress Theme and Plugins): “Your website will generate revenue for you with the right strategy. Focus on the NEED and not the WANT.
    Recommendation: Check out The Quickzy Website Packages to see how you can get your own website fast and easy.
    Cost: Starting around $1K (for good freelancers and agencies) and will vary depending on your business needs.
  4. Email Address: This needs no further explanation – your very own [email protected]
    Recommendation: Use Google’s G Suite. (Limited Time Offer: Get 20% off the first year using promo code: 3CR3QKJPQJJFMM6 – First Come First Serve)
    Cost: G Suite – $5 per user per month.
  5. Website Maintenance: “A website is just like a car or flower. To perform their best to bloom beautifully, they need constant care and maintenance.
    Recommendation: Take a look at our WordPress Care Packages to find out more.
    Cost: Starts from around $50 per month.
  6. Website Traffic (SEO vs Ads vs Branding): “Without traffic, your website will not be doing your business any good.
    Recommendation: Take a look at our Jack & Chaz’s i-SEOCoM.
    Cost: I would suggest setting aside at least $1K per month for getting traffic to your website.

To sum it up, if you are serious in generating revenue through your website, be prepared to spend at least

  • $1,200 for initial set up; and
  • $1,100 per month while your website is in operation in the first year.

These might seem like a lot of money at first but if I tell you that these investments will bring you thousands of revenue, would you still hesitate?

Download the Graphical Illustration Here:

Ong Jie Ying (Jane)

Jane is the co-founder of OOPIX Web Design. She has more than five years of experience in designing and developing WordPress websites.

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